Talkin' 'bout Your Generation
December, 2013
Is the Greatest Generation really that great? Are the Boomers a joke? DoMillennialssuck? Finally, your definitive guide to defending or attacking any age group
u
h yes, that time-tested evergreen, trundled out at holiday parties, family gatherings and pretty much anytime the alcohol starts flowing: "My generation is [glowing superlatives here]. Your generation is [insult here]." The argument is inevitable, considering the oceans of time and complexities of circumstance separating each epoch. After all, Grandpa may have checked out at Omaha Beach, but he certainly never checked in on Foursquare. Still, there's one truth that binds us all: Whether you're a member of the Greatest Generation, the Silent Generation, the Baby Boomers or the Gen Xers, Yers or Zers, you must understand the defining characteristics of each in order to issue an informed verbal beat-down. That's where we come in.
THE GREATEST GENERATION
<3oto 1901-1924
HEROES
• John F. Kennedy, Julia Child, Jackie
Robinson, Walt Disney, Margaret Mead,
Frank Sinatra, John Wayne, Jack Kerouac,
Charles Lindbergh, Louis Armstrong,
Betty Friedan, Jonas Salk, Ronald Reagan
VILLAINS
• Richard Nixon, Joseph McCarthy, John
Dillinger, Meyer Lansky, Bugsy Siegel,
Joseph Bonanno, Leona Helmsley, Charles
Keating Jr., Ronald Reagan
WHAT THEY'RE KNOWN FOR
• Character forged on the breadlines of
the Great Depression, bravery tested via
drop-kicking Hitler to the great hereafter,
ingenuity demonstrated while build
ing America into the greatest country on
earth—in the midst of the Cold War, no less.
Did we mention frugality, personal respon
sibility and humility? Well, those too.
WHAT WE THINK OF THEM
• "It is, I believe, the greatest generation
any society has ever produced," writes
newsman Tom Brokaw in his aptly titled
best-seller The Greatest Generation. They
fought "not for fame and recognition but
because it was the right thing to do."
WHAT THEY'D RATHER YOU NOT KNOW
• According to polls conducted as late as
the 1990s, the Greatest Generation might
not have been as great as previously thought. The majority of them opposed interracial marriage, objected to the proliferation of working mothers and supported discrimination based on sexual orientation.
SHINING EXAMPLE
• Like many of his peers, Ted Williams
walked away from baseball, at the height
of his powers, when his country needed
him. Was one war enough for Williams?
Hell, no. He served as a Marines fighter
pilot in World War II and went back for
seconds during the Korean War. "He was
a marine just like the rest of us, and he did
a great job," said fellow soldier and future
astronaut John Glenn. "Everybody tries to
make a hero out of me," added Williams
with characteristic modesty some 39 mis
sions and one hearing impairment later. "I
was no hero. There were maybe 75 pilots
in our two squadrons, and 99 percent of
them did a better job than I did."
NOT-SO-SHINING EXAMPLE
• Like absolutely none of his peers, Richard
Nixon resigned the presidency for his role
in the Watergate conspiracy—a scandal
involving wiretapping, robbery, hush money
and so much more that served as a public-
image wrecking ball to American politics.
BOTTOM LINE
• Somehow brave and bigoted, progres
sive and regressive.
THE SILENT GENERATION
<3oto, 1925-1945
HEROES *
• Martin Luther King Jr., Elvis Presley, Hugh Hefner, Jackie
Kennedy, Bob Dylan, Muhammad Ali, Marilyn Monroe, James
Dean, Malcolm X, Gloria Steinem, Warren Buffett, Andy Warhol,
Clint Eastwood, Maya Angelou, Jim Morrison, Cesar Chavez
VILLAINS
• Charles Manson, Lee Harvey Oswald, James Earl Ray, John
Gotti, Jerry Sandusky, Bernie Madoff, Jim Jones, John Wayne
Gacy, Dick Cheney, Ivan Boesky, Pat Robertson, Ted Kaczynski
WHAT THEY'RE KNOWN FOR
• Baby Boomers carried the torch for racial and sexual equal
ity, but the Silent Generation sparked the match, giving birth
to the leaders who got everyone marching to the promised
land in the first place. And though Boomers happily take
credit for making rock and roll "classic," it's the Silent Gener
ation who plugged in and brought the blues-infused monster
to life in the first place.
WHAT WE THINK OF THEM
• We don't. After all, they're not called "silent" for nothing.
Born into the depths of the Depression, raised hard by a
world war and made paranoid by anticommunist fever, the
Silent Generation grew up, according to a 1951 Time maga
zine cover story, "withdrawn" and "cautious," seen and not
heard. (Being sandwiched between the history-book heroics
of the Greatest Generation and the larger-than-life'legacy of
the Boomers didn't help.)
WHAT THEY'D RATHER YOU NOT KNOW
• Sure, they walked to school...uphill...in the snow...both
ways. But their tales of hard rearing (which have come to be
referred to as "old-school") mask upbringings in the most sta
ble families in U.S. history. Plus, they were the first generation
to-have unprecedented access to higher education, funded by veterans benefits earned during a time of minimal bloodshed.
SHINING EXAMPLE
• Perhaps no single1 American has brought his country closer
to realizing its democratic dream than Martin Luther King Jr.
In a few short years, the engine of the civil rights movement
helped deliver his generatioJi, and all those to follow, from the
Jim Crow dark ages into the very real promise of justice for all.
NOT-SO-SHINING EXAMPLE
• Never short on uninformed commentary, televangelist Pat
Robertson has made something of a second career offering
his opinion on lifestyles other than his own. To wit: "Many of
those people involved in Adolf Hitler were Satanists. Many
were homosexuals. The two things seem to go together."
Naturally he's had plenty to say about feminism: "a social
ist, antifamily political movement that encourages women to
leave their husbands, kill their children, practice witchcraft,
destroy capitalism and become lesbians."
BOTTOM LINE
• Shattered but sheltered. Seeking a different way and a better quality of life without fully recognizing their role in either.
BABY BOOMERS
&&ui 1946-1964
HEROES
• Steve Jobs, Oprah Winfrey, Bill
Clinton, Hillary Clinton, Barack Obama,
Michael Jackson, Bill Gates, George
Clooney, Bruce Springsteen, Michael
Jordan, David Letterman, Tom Hanks,
Magic Johnson, Madonna
VILLAINS
• O.J. Simpson, Donald Trump, Karl
Rove, Sarah Palin, Jay Leno, Michael
Moore, John Edwards, Rush Limbaugh, Mel Gibson, Kathie Lee Gifford, Michael Milken
WHAT THEY'RE KNOWN FOR
• Powered by 40 percent of the U.S. population, Boomers changed the face of popular culture like no generation before or since—its movies and music, its cars and clothes, its power and politics. Taking up the cause for peace, love and
understanding, they made a dean break with the past. Better yet, they did it against a backdrop of unprecedented chemical and sexual experimentation. And half a century later, they won't let us forget it.
WHAT WE THINK OF THEM
• It depends on whom you ask. Accord
ing to a 2009 poll, 27 percent of people
surveyed said Baby Boomers would
be remembered for challenging an
unjust war and changing social values.
Another 42 percent claimed they would
be remembered for rampant consumer
ism and self-indulgence. The rest simply
weren't sure or chose "nothing at all."
(We're fairly certain all of them pon
dered the same question: Why won't this
generation just shut up already?)
WHAT THEY'D RATHER YOU NOTKNOW
• A generation once defined by its
unflinching idealism became equally
noted for its narcissism and epic self-
indulgence. Before long, the Me
Generation, as they became known, had
turned drug use into drug abuse, given
us disco, tried to get rich on junk bonds
and handed an unholy national debt
to their children. And they're still not
done: By 2030, social welfare will buckle
under the strain of one in five Americans
reaching his or her conclusion.
SHINING EXAMPLE
• Seeing Steve Jobs's name on a definitive
list of the 20 most influential Americans
of all time—alongside the likes of George
Washington, Albert Einstein and Thomas
Edison—should come as no surprise.
Who else so completely changed the way
we live our lives? Before his death at 56,
Apple's founder revolutionized not only
personal computing but also the wireless,
music and film industries. And we had
the feeling he was just getting started.
NOT-SO-SHINING EXAMPLE
• Gordon Gekko, the character who
claims "greed is good" in the 1980s
capitalism-on-steroids classic Wall Street,
is, the filmmakers admitted, partly
based on Michael Milken. At his peak,
Milken earned between $200 million
and $550 million a year by bankrolling
mergers and acquisitions with junk bonds.
Since doing time for securities fraud,
ponying up $600 million in fines and
being diagnosed with prostate cancer, he
has turned his moneymaking mind to the
treatment of cancer and other diseases. If
he funds a cure, we'll call it even.
BOTTOM LINE
• Apparently there is an / in team.
GENERATION X
HEROES
• Larry Page, Sergey Brin, Jay Z, Kurt
Cobain, Steve Chen, Chad Hurley,
Jawed Karim, Tina Fey, Judd Apatow,
J.K. Rowling, Dave Eggers, Tiger Woods
VILLAINS
• Kanye West, Lance Armstrong, Kobe
Bryant, John Mayer, Gwyneth Paltrow,
Alex Rodriguez, Charlie Sheen, Jesse
James, Tiger Woods
WHAT THEY'RE KNOWN FOR
• Slacking. And changing the
world. The children of MTV and
Reaganomics came out of the gate the
radiant products of divorce, a broken
political process, an AIDS epidemic,
yuppie materialism and diminished
prospects amid a cavalcade of financial
meltdowns. Written off as detached and
disenfranchised, they've shown serious
entrepreneurial skills, transforming
our lives with Google, YouTube,
Amazon and more.
V/HAT WE THINK OF THEM
• Boy, that ambiguous X sure has
come in handy. A generation devoted
to fighting corruption, embracing
diversity and searching for personal
freedom has desperately sought a
sense of security. The same group
that excelled at education and volun-
teerism can't seem to shake its slacker
reputation. The young adults who put offhaving families of their own are hitting middle age only to confront the same nagging question: "How am I going to pay the rent?"
WHAT THEY'D RATHER YOU NOTKNOW
• While they'd have you believe they
hold the patent on existential angst
(grunge, anyone?), Gen Xers are
actually "active, balanced and happy,"
according to a 2011 study. Pessimis
tic about marriage? Bah. A higher
percentage of them stay together
compared with Boomers, and a major
ity claim to enjoy the institution.
They're social, hardworking, devoted
parents—a generation that has grown
into "technologically savvy, adventur
ous pragmatists."
SHINING EXAMPLE
• If the man once known as Shawn
Carter had simply gone from rags to
riches, he'd be like many who came
before him. But in becoming Jay Z, a
symbol of human potential realized,
he's like no one else. In a mere 20
years, the kid from Brooklyn's Marcy
Projects has gone from dopeman to
superman—a hip-hop hall of famer
turned visionary entrepreneur with a
net worth of approximately $500 mil
lion. Businessman, family man,
Beyonce's man, Jigga Man snapped
the slacker stereotype without losing
an ounce of integrity.
NOT-SO-SHINING EXAMPLE
• On August 24, 2012 the United
States Anti-Doping Agency concluded
that champion cyclist Lance Armstrong
had engaged in "the most sophisticated,
professionalized and successful doping
program that sport has ever seen." In
that moment the poster child for triumph over adversity, who inspired a
generation to live strong, was revealed to be a one-man
force of corruption-and a real a-hole.
BOTTOM LINE
• The apathy and cynicism you've heard about—never mind.
GENERATION Y
(A.K.A. THEMILLENNIALS)
<3otA. iodo-2000
HEROES
• Mark Zuckerberg, Beyonce, David Karp, Lady Gaga, Lena Dunham, Adele, Kevin Systrom, Serena Williams, Jennifer Lawrence, Frank Ocean, Sandra Fluke
VILLAINS
• Kim Kardashian, LeBron James, Lindsay Lohan, Michael Vick, Casey
Anthony, Chris Brown, Paris Hilton, Anne Hathaway, Ryan Braun, Aaron Hernandez, Justin Bieber
WHAT THEY'RE KNOWN FOR
• They're digital natives: Millennials who
tried to quit social media showed the same
symptoms as drug addicts in withdrawal.
They're children of the Great Reces
sion, which has left them overeducated,
underemployed perpetual tenants of
their helicopter parents. Still, the gener
ation most responsible for electing Barack
Obama is nothing if not open-minded
and optimistic about the future.
WHAT WE THINK OF THEM
• Our opinion changes about as often
as their Facebook status. A knowing,
media-savvy generation, they grew up
fast, sexting before it was even a word.
The fact that fewer of them drive, uncer
tain as to whether they need or even
want a car, simultaneously confuses
and impresses their elders. Coddled
from the crib, they lack the gumption
to leave the nest and achieve. Yet, para
doxically, they're entrepreneurial and
have excelled outside the confines of the
cubicle—though maybe not as much as
their profiles would have us believe.
WHAT THEY'D RATHER YOU NOT KNOW
• They've earned the nickname the
Me Me Me Generation for a reason:
They're three times more likely than
Boomers to have narcissistic personality
disorder. Materialism and a lofty sense of
entitlement—minus the means to realize
their caviar dreams—have contributed to breathtaking delusions of grandeur. Moreover, Generation Y is arguably the most medicated on record, their hazy state and sedentary social-media lifestyle contributing to a rise in obesity and its BFF, diabetes.
SHINING EXAMPLE
• "I think that I may be the voice of my
generation... or at least a voice...of a gen
eration." So sort-of declares Hannah
Horvath, a girl among Girls, HBO's break
through dramedy. Hannah's assertion may
have more legitimacy than she seems to
believe. Creator Lena Dunham does what
television has never done before, honestly,
unsparingly capturing the lives of a gener
ation's young women, albeit a narrow slice
of white, privileged, self-obsessed young
women. Love her or hate her (you'd be
in good company either way), Dunham
is a quadruple-threat writer-producer-
director-star with a singular vision.
NOT-SO-SHINING EXAMPLE
• In the annals of teen idoldom, Justin
Bieber is unique in that he's totally a prod
uct of social media. With his 45 million
Twitter followers, his zany antics—urinating
in public, spitting in faces, refusing to wear
shirts, hoping Anne Frank would've been
a "Belieber"—are inescapable, threaten
ing to turn him into a pop-culture pariah
in record-breaking time.
BOTTOM LINE
• The most connected generation is still
trying to make a connection.
GENERATION Z
2001-aheieat
HEROES
• Suri Cruise, the Jolie-Pitt brood
VILLAINS
• Honey Boo Boo, North West
WHATWETHINKOFTHEM
• If Generation Y is optimistic,
its successors are realistic. Can
you blame them? They've known
nothing but a post-9/11 world of
terrorism, crippling recession, cli
mate change and school violence.
Understandably, they take their
entertainment dark and dystopian, with characters rising above grim circumstances to create a better way of life for all. Watching their parents grapple with unemployment and their Gen-Y elders move back home will make them financially conservative and savvy. Hypercon-nected from conception, they're set to speed through childhood like a runaway train, likely emerging the most diverse, inquisitive, globally aware generation in history.
BOTTOM LINE
• The jury's still out.